Friday, April 13, 2007

Online dating - making couples, or making money?

Some people think that online dating services were developed to help people find each other, to bring love to the earth by the means of modern technologies. Others think that it is just another way to make money... Read the statistics gathered by Online Dating Magazine and make your mind!

- Online Dating Magazine estimates that more than 20 million people visit at least one online dating service a month. (Online Dating Magazine - 2007)

- 31% of adults in America say they know someone who has used an online dating service. (Source: Pew Internet & American Life Project Report: Online Dating, March 2006)

- In 2003 it was estimated that three million people paid for an online dating service listing. (Source: Jupiter Research)

- In the first half of 2003, consumers spent over $214 million for online dating services. This number is 76 percent higher than the same time last year. (Source: Online Publishers Association)

- On average, those paying for online dating services spend a total of $239 per year. (Source: Jupiter Research)

- It is estimated that the financial growth of online dating will reach $642 million in 2008. (Source: Jupiter Research)

- As of February 2005, 33% fewer consumers are browsing online personals today than one year ago, causing the industry growth to slow considerably. (Source: Jupiter Research)

- Consumers spent $214.3 million on personals and dating content during the first half of 2003, up 76 percent from the same period in 2002. (Source: Online Publishers Association).

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